The online travel market is expected to touch USD 32 billion in sales by the year 2003. There has been heavy investment in the travel industry since what is termed 9/11 (Sep 11th, 2001). The crisis created a dramatic drop in demand which forced Travel Companies / Agents, Hotels, Airlines to rethink pricing and operational issues. The Internet allowed for smart and proactive suppliers to connect with their customers, move stocks and stay ahead of the competition. Airlines are now forming partnerships with Hotel Chains and Car rental companies to incentivise people to book online.

The cost of online sale of tickets / travel related services or hotel reservations is substantially lower. The need for an online presence is further compounded increasing online consumer adoption. Medium and large scale travel companies need partners who understand the online environment and are capable of developing success online strategies for their business. Icreon develops solutions that are customized to the need of individual customers; turnkey solutions for travel agencies and intermediaries, airlines, hotels and transportation companies

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As more and more customers have begun to research and complete their business and personal travel plans on-line, travel-related enterprises have realized the need for robust Web properties that support these information requirements. At the same time, travel costs continue to escalate, and the competition between carriers has become keener than ever. Therefore, transportation-related organizations are depending on their Internet presence to differentiate themselves from their competitors, and solidify long-term customer relationships.

What's their secret? Most of the world's leading carriers depend on Interwoven.

Airline and travel sites share the need to get content on the Web from across their organizations, in an easy and timely fashion. Interwoven has helped numerous travel-related companies to create and launch rich, user-friendly Web initiatives, from intranets to portals and beyond. With the help of Interwoven Enterprise Content Management (ECM), these organizations are delivering a compelling customer experience based on the most up-to-date content, efficiently managing their global customer relationships, and maximizing their resources.

For example, American Airlines flies high with TeamSite, managing one of the Web's largest eCommerce sites. www.AA.com averages more than 375,000 daily visitors, and has more than 2.5 million active users - and its customer base increases by approximately 100,000 per month.

"We selected Interwoven enterprise-wide because we believe this enterprise content management solution can deliver the scalability needed across our diverse, business-critical Web properties, from AA.com to our corporate intranet," says Susan Garcia, managing director of eBusiness applications for American Airlines.

ebookers, a U.K.-based travel agency, serves a customer base of over 250 million travelers in 12 European countries with a Web portal that provides complete, one-stop travel products and services in all 12 languages. TeamSite software is used to enable London-based Web editors and non-technical contributors across Europe to create and update travel-related information daily.

"With the need to support Web contribution from multiple sites and channels throughout Europe, effective content management was identified as a critical component of our business. It's imperative that content from the sites be incorporated into our content management structure quickly and easily," says Glenn Trouse, CMO at ebookers.com.

Other airline customers include Singapore Airlines, British Airways, United Airlines, and Qantas Airlines.