With increasing channel pressures, retailers must deliver a positive shopping experience, while at the same time differentiating themselves from the competition. This is particularly true as mass merchants, club stores, and specialty retailers continue to expand, and grocers and department stores defend their markets. It is essential for retailers to create reasons for consumers to shop at their stores and continue coming back—including competitive prices, first-class customer service, 100% in-stock rates, and well-run promotions

Solutions to improve planning and replenishment

Syncra’s collaboration solutions enable the planning and replenishment process based on true trading partner collaboration. It may be as simple as collaborating on events, or getting additional value through collaborative forecasting or continuous replenishment. Syncra offers retailers a way to differentiate themselves with both their manufacturer partners and customers.

Today’s consumer goods manufacturers struggle with a variety of competing pressures—slower sales growth, diminished consumer brand loyalty, and increased market share of retailers’ house brands. More than ever it is critical to ensure the highest service levels – to have the desired product on the shelf at all times, particularly during promotional events. How can manufacturers improve service while reducing inventories at the same time? By collaborating with customers.

Syncra’s collaboration solutions enable the planning and replenishment process based on true trading partner collaboration. It may be as simple as collaborating on events, or getting additional value through collaborative forecasting or continuous replenishment. Syncra offers manufacturers the keys to success by improving service levels, better targeting and executing promotional events, and reducing supply chain and inventory costs.